Excerpt:
Our new branding energizes our communications.
The identity concept is based on unity. Unity is strength. Strength comes through working together in close partnership. The stronger we are, the faster we will grow. The United symbol consists of independent entities that fit together in a unified community. Together we deliver a message of global strength and unity, wide expertise and creative diversity.
Our new identity reflects both our new name and our new group ambitions. Our goal is to become the leading provider of information to people and businesses worldwide.

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Source:
> CPM Media - Identity Guidelines