Excerpt:
Why our identity is important
We have forged a strategic alliance with Grubb & Ellis, one of the leading real estate firms in North America. This alliance adds breadth and depth to our global capability which we must exploit fully. As a visible demonstration of our commitment we have introduced a symbol of our alliance to appear on all corporate stationery, research reports and client presentations.

The symbol has been designed to reflect our combined strength and stability and associate us with the global property market.

The information provided in these guidelines, both for the Knight Frank brand and the alliance symbol, has been developed to ensure a consistent and expressive brand worldwide. To achieve this, these guidelines must be followed and adhered to in detail by all of us. By co-operating in the use of these guidelines, you will reinforce the message we communicate to customers, business partners and, not least, ourselves.

Source: Knight Frank Corporate Identity Guidelines