Dont miss the small Flash Tutorial “Quick Reference Guide' - a nice and fast way to give an overview about the most important guidelines.
A useful detail form the download-area.
Excerpt:Discover the power of the 3M brand
For millions of customers, around the globe, the 3M brand stands for ingenuity and innovation. It's a symbol of the trust they put in our company. Here, you'll find essential help for building and protecting the 3M brand. Browse the following sections, use the “search” option or check out the site map for quick access to the information you need.
Identity Strategy Learn about the strategy behind building 3M brand familiarity in all the places people come in contact with it.
Identity Elements This section provides complete guidelines for applying identity elements including the 3M logo, color, typography, grids, imagery and writing.
Identity Standards Advertising, packaging, literature, Web—whatever you're designing, you'll find standards, examples, and helpful tips in this section.
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Source:
> 3M Identity Strategy and Standards
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