Excerpt:
The Allied Van Lines corporate identification represents both the tradition of quality service established by the most successful company in our industry, and our progressive approach to the future. Allied Van Lines and the agents within the system are engaged in diverse activities, all directed towards providing dependable transportation and related services. Just as the corporation and each of its agents are linked by common activities and strategies, they must also be linked by common visual identity.

This on-line graphics standards manual has been developed to achieve this goal. The manual establishes clear design and layout guidelines for preparation of visual materials. However, no manual can cover every instance where the logo could or should be used. The Basic Usage section has been developed to provide guidelines for those applications not otherwise specified in this manual.
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Source:
Graphic Standard Manual

Robert Salzmer, 15. May. 04