
A very complex and good identity site.
Excerpt:
To increase our impact and recognition value in the global market a common Corporate Design concept has been established. The harmonisation of design sends out a clear message world-wide: This communication is from the Boehringer Ingelheim Corporation.
The key theme of the Corporate Design concept is diversity within unity. The concept has been split up into a number of sub-projects based on individual media. Each of these media is part of an overall system but an entity in its own right at the same time. The task of Corporate Design is to unite the sub-projects with the aid of design elements so that they share a common identity whilst retaining their own characteristic features. (…)
form layouts - formats and grids
Source:
> Boehringer Ingelheim - Corporate Design
> Boehringer Ingelheim - Corporate Design (german)
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