A small pdf-based Brand Book.

Excerpt:
Welcome to the Ohio Department of Health (ODH) Healthy
Ohioans Branding and Style Guide. In this book, you will
find directions to help you properly apply all elements of
the Healthy Ohioans initiative, including the logo and messages.
By using the standards in this guide, you can ensure
clarity and strength of the Healthy Ohioans brand throughout
all communications.

what’s the big idea?
Healthy Ohioans is a health and wellness initiative under
the direction of the Ohio Department of Health and
Governor Bob Taft. This multiyear initiative is designed to
inspire individuals to examine their own lives and take
small steps to exchange their unhealthy habits for healthy
ones. The desired goal is to initiate positive and lasting
changes in the overall health and quality of life of all
Ohioans.
The program’s name, “Healthy Ohioans, small steps, big
strides expresses the initiative’s goal as well as the method
of accomplishing that goal. Together, they tell the whole
story.

Source: Brand Book