Identity Guidelines

Excerpt:
The identity elements are the building blocks for the BAE Systems visual identity. The five components are the Wordmark, Colour Palettes, typefaces and typography, imagery, and the Property.

From this page you can download the Guideline, the Wordmark and the corporate typeface. You are also able to link directly to the image library.

Guideline
This pdf document gives detailed instructions on the use of the Wordmark, the Primary and Secondary Colour Palettes, the corporate typefaces, effective use of imagery and the commissioning of photography, and the Property. Please ensure that you download and read this carefully.

The Wordmark
The downloadable file contains the Wordmark in three variations, plus a vector file for reproduction at larger sizes.

Please note that you will have to download this folder before downloading and using the templates provided.

The Corporate typeface
For licensing reasons this typeface is only available for downloading by BAE Systems internal graphics departments. It is vital that you acknowledge the successful download by emailing typeface@opx.co.uk with your name, Business Group or unit and position.

This is a legal requirement so please keep a copy of the email for your records. If you have any questions regarding these downloads please contact typeface@opx.co.uk

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techniques - image treatment

Source: BEA Systems - Identity Guidelines

Robert Salzmer, 27. Apr. 04