The Middleware Company Announces New Business Model, Management Team and Corporate Identity

MOUNTAIN VIEW, CA - Mar. 30, 2004
The Middleware Company, the world’s leading knowledge network for middleware professionals, was formally introduced today with the announcement of its new business model, executive management team, and fresh corporate identity. The business model is designed to assist practitioners, vendors and enterprises to realize the full potential of middleware’s capabilities. This model introduces solutions that enable:

— developers to benefit from greater access to industry news and technical content
— vendors to build stronger relationships with the community
— enterprises to have a trusted independent technical source on middleware

To support this vision, The Middleware Company announced a new management team and corporate identity. The team includes experienced community, marketing and middleware executives: Salil Deshpande, chief executive officer, Tyler Jewell, chief operating officer, Floyd Marinescu, general manager of TheServerSide Communities, and Will Edwards, vice president of research and practice management. The new corporate identity includes a new logo, website and the launch of MiddlewareRESEARCH.com, a portal designed to exclusively host independent research on middleware technology.

“Our new focus provides the industry with an unrivaled focal point for accurate information about middleware and its capabilities,” said Deshpande. “With TheServerSide Communities exceeding 350,000 registered members and our research efforts with software vanguards BEA Systems, Borland, Compuware, IBM, Microsoft, and VERITAS Software, our knowledge network has established significant momentum and growth that will benefit all professionals.”

The Middleware Company business solutions, MiddlewareREACH and MiddlewarePRO, are specifically designed to help vendors, enterprises, press and analysts to fully realize the full power and range of possibilities that middleware has to offer. MiddlewareREACH is a technical marketing solution for middleware vendors that includes strategic planning, applied research and reports, and custom promotion packages. MiddlewarePRO offers professional services and consulting from a network of middleware architects and is available to enterprises, middleware vendors and developers. Offerings include Architecture Planning and Review; Performance and Scalability Services; Education Development and Delivery; and Services Augmentation.

The Middleware Company developer solution, TheServerSide Communities, is designed to help middleware practitioners to fully deliver middleware’s capabilities. TheServerSide Communities are comprised of TheServerSide.com, Your Enterprise Java Community; TheServerSide.NET, Your Enterprise .NET Community; and TheServerSide Symposiums, the most focused and exclusive international developer conferences. (…)

Source: The Middleware Company

Robert Salzmer, 30. Mar. 04