Credits:
Corporate Design Manual done by Designbureau Kremer & Mahler.

Excerpt:
The general maintenance of Corporate Design is one of the fundamentals of successful brand management in visual media. Corporate Design is an external expression of the brand while tying together its inner values. The guidelines documented in the Corporate Design Manual are mandatory and offer the assistance necessary for the successful implementation of a brand´s appearance in day-to-day work.

Here you can find our definitions:
- Basic Elements
- Applications

Source: Vaillant