The BASF logo was introduced on 16 March 2004. It was designed in 1985 by an internal designer and modified in 2003 by Interbrand Zintzmeyer & Lux.

The colours are red (Pantone 187), orange (Pantone 144), dark blue (Pantone Reflex Blue), light blue (Pantone 2925), dark green (Pantone 356) and light green (Pantone 369).

BASF uses the typeface Neue Helvetica.

Badische Anilin- & Soda-Fabrik (BASF)

Hans Stol, 16. Mar. 04