Branding Guidelines

Excerpt:
Welcome
As you may already know, we’re updating our corporate identity. To explain the reasoning behind this move, and to help you work with the new identity, we’ve created these online guidelines. They contain detailed instructions and advice on applying our new brand when creating and producing literature and other marketing materials for The University of Nottingham. We hope you find them useful.

Why change our identity?
The University of Nottingham has evolved in the past ten years and to reflect these changes we need to update the look, feel and tone of our identity. Our logo, name and the way we present ourselves says a lot about who we are and what we stand for. And our new brand identity is designed to reflect where we’ve come from – our solid foundations, achievements and established reputation - and at the same time show the world we ’re moving forward.

Our brand values
Our brand values sum up what we stand for. They set the standard for how we conduct ourselves as an organisation and how we communicate with all those involved in whatever capacity with The University of Nottingham.

Link: University of Nottingham

Robert Salzmer, 11. Mar. 04