Corporate Identity Manual

The Corporate Identity Manual has been developed to:

- provide the University with the ability to present itself clearly and comprehensibly;

- allow the University to symbolise its ethos and attitudes, so that everyone can communicate them consistently to all the people who deal with the institution;

- provide a mechanism for individual units to obtain increased benefits from their marketing expenditure by capitalising on the frequency/consistency aspects of visual identity; and

- provide the visual tools for the University to differentiate itself from its competitors in the marketplace.

Link: Identity Manual

Templates

- University Logo
- Word Processor Templates
- Fax cover sheet
- Internal Memo
- Advertising Brief
- Creative Brief
- External Letters

Link: Templates

Robert Salzmer, 04. Mar. 04