ABIT announces new Corporate Identity

“The new corporate identity better reflects where ABIT is headed in 2004,” says ABIT Marketing Director Scott Thirlwell. “Starting early in 2003, ABIT made significant changes with the goal of producing the absolute most durable products available on the market. These changes over the last 14 months to components used, testing procedures and manufacturing processes have placed ABIT into a position whereby we are confident in saying that ABIT quality, reliability, stability and engineering is unmatched in the industry.”

Designed for the end-user, ABIT's Advanced Durability brings greater responsibility to the motherboard manufacturers in creating durable products with quality, reliability and stability engineered for long-term, problem-free use. All of ABIT’s motherboards are Advanced Durability tested and approved. ABIT looks to all motherboard makers to make a similar durability commitment to the end-user. “Our products have always been known as excellent performers, but what some users may not realize is that a lot of thought has also been put into making them the most durable. We’ve not only chosen the components of the highest quality, but also put our products through extensive reliability and compatibility tests to ensure the very best user experience,” added Customer Service Director John Tsai.

ABIT’s new corporate logo will be used in all of its future marketing materials and product packaging.

Source: http://www.hardwarezone.com