Centurion Graphics Standards Manual

Excerpt:
Why do we need graphic standards?
With so many wireless component providers competing vigorously for industry dollars and awareness, it is imperative that Centurion Wireless Technologies, Inc. creates and maintains a strong corporate signature. The Centurion logo is a graphic mark that can be instantly associated with Centurion and all it represents. We seldom realize the role graphics plays in a company’s public image. These carefully designed graphic elements are the ambassadors of the Centurion brand. The graphic identity is quite often the most visible aspect of a company and should be guarded through careful usage.
The purpose of this manual is to define the stylistic presentations of the Centurion identity and to outline the procedures for its implementation. The use of Centurion’s corporate signature in a unified, consistent manner will help to enhance the positive image that we currently maintain in the marketplace.
To maximize the corporate signature’s value, all individuals involved in any form of Centurion’s communications must consistently adhere to these standards. Any questions concerning usage of the logo should be directed to Centurion’s Marketing Department. (…)

Source: Graphics Standards Manual