Civica Identity Manual

Excerpt:
It’s a fact. Everything we say and do in our business activities either enhances or diminishes the perception of our Civica brand. Theway people think about Civica is influenced by many things. It involves theway we present ourselves as an organisation, our products and services and our behaviour.
At the heart of the brand is our identity, our visual means of identifying Civica. The appearance of our letters, documents and reports, our advertising and promotion, our use of colour and symbols - all have a bearing on our reputation. If we are to succeed, corporate identity must be an important asset. A single, cohesive brand image will greatly enhance our presence with the public and with our customers.
The Civica signature combines the two most important visual elements of our brand - the Civica symbol and the Civica logotype. The logo is the primary expression of the company’s new identity. Its proper application and reinforcement is essential for promoting and protecting the value of our brand. Consistent, appropriate use of standardised communications is also important if we are not to dilute the impact of our identity. This booklet is designed to help you use our identity
correctly. It introduces the basic principles of our corporate identity system and provides guidance on its frequent use in the working environment. For any non-standard use, please contact your local Marketing team. I, and my colleagues on the Board, ask that you follow the guidelines closely.

Simon Downing
Chief Executive

Download: Identity Manual