Identity Manual

Corporate Identity Elements

A typical corporate identity program comprises a number of important elements. Diebold's corporate identity includes the following:

Diebold, Incorporated.
Our full corporate name and legal name.

Diebold.
Our standard company name. Also, a brand name when used as such: “Diebold ix Series automated teller machine.”

Logo.
The new Diebold logo is an italicized, all-capital treatment of the word “DIEBOLD” punctuated with a graphic “swirl.” Do not confuse the logo with Diebold's corporate, company and brand names, as discussed above.

Corporate color.
Diebold's new corporate color is a reformulated “Diebold Blue.”

Typography.
Four distinct typestyles that complement the new logo have been approved for use in Diebold communications.

Corporate indicator.
Used on all Diebold stationery and elsewhere, the indicator includes the Diebold logo, full legal name, corporate address, city, state, zip, country (where applicable), phone and fax.

Link: Identity Manual

Robert Salzmer, 10. Dec. 03