The Thrivent Financial for Lutherans logo was introduced on 28 August 2002. It was designed in 2002 by FutureBrand. The colours are gold (Pantone 110), red (Pantone 485) and black.

Thrivent Financial for Lutherans uses the typefaces Stone Serif, Stone Informal and Stone Sans.

Thrivent Financial for Lutherans

Hans Stol, 28. Aug. 02