The Total Identity logo was introduced on 1 April 2001. It was designed in 2000 by internal designer Aad van Dommelen.
The colour is dark blue (Pantone 287). Additional colours are Pantone Rubine Red, Pantone 117, Pantone 383, Pantone 2665, Pantone 166, Pantone 320, Pantone 207, Pantone Process Blue, Pantone 370, Pantone 384, Pantone 2715 and Pantone 233.
Total Identity uses its proprietary typeface Oneliner, designed by Aad van Dommelen.
Hans Stol, 01. Apr. 01