Majken Schultz, Mary Jo Hatch and Mogens Holten Larsen (ed.), The expressive organization. Linking identity, reputation, and the corporate brand. Oxford, Oxford University Press, 2000. With refs., index. ISBN 0-19-829778-5 (hbk.) or 0-19-829779-3 (pbk.)
This book challenges current beliefs about organizational identity, reputation, and branding. A highly-talented and diverse team of contributors reveals a wealth of new ideas for discovering the answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? This multi-disciplinary text will have broad appeal for both students and practitioners alike.
