The guidelines for the new logo and visual identity of ywca.
Credits:
Guidelines by Bozell&Jacobs
Table of Contents:
* home
* guidelines
* logos
* photography
* illustration
* documents
* signage
* faqs
* help
Excerpt:
Guidelines
In the hearts and minds of the public, the YWCA name should be inseparable from what we stand for. By placing our hallmark initiatives at the forefront of who we are, we become an organization that doesn't just support our mission, but lives our mission. Our communication becomes more direct, more specific, more powerful and unmistakably ours. Our signature, our look and our feel should always reflect the consistent, confident pursuit of the YWCA mission.
The success of our new visual identity depends on you. By consist guidelines,you will build an identity adhering to these strengthen our brand image with every communications piece you create. Your support is vital to building a strong brand for YWCA.
NEW - We have made the Brand Guidelines available via HTML, so for quick access to a specific area, just click on the desired topic at right.
In the two documents below, you'll find the details on how to use the new YWCA signature, color palette, typography, photography and illustration in various applications.
This section contains the link to download the complete brand guidelines as well as a link to download an easy-to-use brand guidelines poster. (...)
Brand Guidelines - Quick Reference Poster (PDF)
Source:
YWCA Brand Center
