Excerpt:
Corporate identity expresses both what a company is and what it aspires to be. It is a promise as well as a commitment. Plextor® is in the enviable position of being able to build its brand in a fastgrowing market. A brand is power. A brand greatly increases a company’s chance for success. A strong brand commands higher prices, higher margins, and higher market share. A brand message begins with a logo and tagline, and it matures based on usage. Consistent usage of the Plextor mark is a crucial aspect in building our strong brand.
The purpose of this Corporate Identity Application Style Guide is to help us sustain a unified corporate voice by synthesizing Plextor’s visual vocabulary into a cohesive package. As we grow, this carefully defined design system will be applied to our products, collateral material, packaging, advertising, Web site, and all internal and external communications. (...)

Source:
> Plextor - Corporate Design [PDF]
> Plextor - Corporate Identity Logos