A bigger pdf-based manual.

Excerpt:
The importance of identity
A company’s identity is like the tip of an iceberg; it’s what happens below the surface that gives the tip its visible, tangible character. If people from outside our organization only ever experience the tip of the Air Products iceberg, we would like it to be no different for them than if they had taken a journey to the very center of our company.
The Air Products identity is deeply rooted in the history of the company; it is a unique expression of who and what we are. This personality is revealed by what we do, what we say and even by what we think, on whatever scale. Sometimes
it can be the very smallest detail in your communications that sends out an all-important signal – an example of how this can go wrong is shown opposite.
A carefully controlled corporate identity is one of the most effective ways of projecting a powerful image that will help us to succeed in any market, anywhere in the world. (...)

Source:
> Air Products - corporate identity