Excerpt:
Dear employees, friends and partners of Switzerland Tourism,
Fresh, open, likeable and self-confident: these words characterize the external appearance of Switzerland. With the new design, the new slogan “Switzerland. get natural.” and most of all, with a new zest for life.
The design guidelines in this corporate design manual represent the foundation of the distinctive identity of Switzerland Tourism. Through the proper use of the corporate design, Switzerland Tourism, as well as the holiday and convention land Switzerland, will have a professional appearance both domestically and abroad, coupled with the need to "Experience nature” and “Simply be yourself”. Do your part in consolidating the strong market presence of touristic Switzerland.
Should you have questions regarding these guidelines, then “naturally” turn to the Marketing Services department. Have fun with the implementation and thank you very much for your support.
Jürg Schmid
Director Switzerland Tourism
Source:
> switzerland 'get natural' corporate design - online manual
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